The recent controversy surrounding The Alters highlights a crucial lesson in the gaming industry: transparency is key when integrating generative AI into game development. 11 Bit Studios faced backlash after it was revealed that undisclosed AI-generated content was included in the game, raising questions about ethical practices and adherence to platform policies. In their defense, 11 Bit Studios claimed the use of AI was an oversight, emphasizing that the AI-generated text was merely a placeholder and that only a small fraction of the localization relied on AI translations.